The Societal Significance Perspective Differs from the Intrinsic Audience Interest

question 56

Multiple Choice

The societal significance perspective differs from the intrinsic audience interest perspective in that the societal significance perspective ________.

• A) does not assume the role of serving the people's right to know about issues
• B) is not protected under the First Amendment
• C) promotes social issues based on audience interest
• D) tries to create social awareness on issues by increasing its media perception

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Definitions:

Cultivation Theory

A theory in media studies that posits that long-term exposure to television can shape viewers' perceptions of social reality.

Long-Term

Pertaining to or involving an extended period of time.

Mainstreaming

The integration of specialized or marginalized groups into the wider, dominant group or culture.

Television Culture

The influences and impacts of television as a medium on society's values, norms, and daily practices, inclusive of the content and its consumption customs.