A Market Strategy Is ________

question 7

Multiple Choice

A market strategy is ________

• A) a concerted pattern of actions taken in the market environment to create value by improving the firm's economic performance
• B) a concerted pattern of actions taken in the nonmarket environment to create value by improving the overall performance of a firm
• C) an elaborate and systematic plan of actions to achieve successful market capitalization
• D) usually never used by firms that decide to enter a country that has open markets or trade barriers

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Definitions:

Genetic Engineering

Manipulation of genes, often through recombinant DNA technology. Also called molecular modification.

Genomic Library

A collection of the total genomic DNA from a single organism. The DNA is stored in a population of identical vectors, each containing a different insert of DNA.

Antibiotic-Resistant

Describes bacteria that have evolved the ability to survive exposure to antibiotics, making infections harder to treat.

Genome

Originally, all the genetic material in a cell or individual organism. The term is used in more than one way depending on context (e.g., an organism’s haploid genome is all the DNA contained in one haploid set of its chromosomes, and its mitochondrial genome is all the DNA in a mitochondrion). See Human Genome.