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Eva is about to become an adolescent mother. Based on recent research, if she is a typical American teen, she and her child will better handle the situation if her parents _____.
Shopping Products
Goods that require consumer research and comparison of brands before purchase because of their higher price or quality, such as appliances or clothing.
Product Mix
The assortment of product lines and individual goods and services that a firm offers to consumers and business users.
Product Line
Group of related products marked by physical similarities or intended for the same market.
Product Cluster
A collection of products grouped together because of similar characteristics or because they target a similar market segment.
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