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The Anderson Company has equal amounts of low-risk, average-risk, and high-risk projects.The firm's overall WACC is 12%.The CFO believes that this is the correct WACC for the company's average-risk projects, but that a lower rate should be used for lower-risk projects and a higher rate for higher-risk projects.The CEO disagrees, on the grounds that even though projects have different risks, the WACC used to evaluate each project should be the same because the company obtains capital for all projects from the same sources.If the CEO's position is accepted, what is likely to happen over time?
Bundling
Bundling refers to the marketing strategy of selling several products or services together as a single combined unit, often at a discount.
Higher Revenues
An increase in the amount of money received from sales or services, often an objective in businesses aiming to grow or expand.
Reservation Prices
The maximum price a buyer is willing to pay for a good or service or the minimum price a seller is willing to accept.
Bundling
The practice of selling two or more products or services together as a single package, often at a discounted rate.
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