To Address the Budget Shortfall in the 2012-2013 Budget,the Most

question 41

Multiple Choice

To address the budget shortfall in the 2012-2013 budget,the most common tactic used by the legislature was

• A) raising tax rates.
• B) borrowing from the federal government.
• C) spending cuts.
• D) a newly implemented income tax.

---

Definitions:

Product Alternatives

Different products or services that serve the same purpose or fulfill the same need for a consumer, offering options in the marketplace.

Segmentation Variables

Criteria used to divide a market into clearly identifiable segments based on needs, behaviors, or demographics.

Purple Cows

A metaphor for products or services that are extraordinarily unique and stand out in a market, coined by marketing expert Seth Godin.

Competitive Advantage

A condition that allows a company or country to produce a good or service of equal value at a lower price or in a more desirable fashion for customers.