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Of the following, is the most volatile.
Profits
The financial gain that a business makes after subtracting its expenses from its revenue, indicating the overall financial success and viability of the enterprise.
Marketing Objectives
Specific, measurable goals set by a company to guide its marketing strategies and efforts.
Decision-making Consistency
The extent to which a consumer or organization consistently applies the same criteria or processes when making choices.
Business-to-business Accounts
Commercial transactions or relationships where products or services are exchanged between businesses rather than between businesses and consumers.
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