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When does selection produce evolutionary change relatively quickly? Provide at least two pieces of evidence to support your answer.
Geographic Segmentation
A marketing strategy that divides the market into different geographical units such as countries, regions, cities, or neighborhoods.
Benefits Segmentation
A market segmentation technique that categorizes consumers based on the specific benefits they seek from products or services, rather than demographic factors.
Psychographics
Used in segmentation; delves into how consumers describe themselves; allows people to describe themselves using those characteristics that help them choose how they occupy their time (behavior) and what underlying psychological reasons determine those choices.
Demographic Changes
Alterations in the statistical characteristics of a population over time, including age, gender, income levels, etc.
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