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Assume a dependent variable is coded as y =1 if the customer buys the shirt and 0 if the customer does not buy the shirt. The only data you have available to help predict whether the customer will buy the shirt or not buy the shirt is if they are customers of BankOne, coded
as x =1, or NOT a customer of BankOne coded as x = 0. What is the interpretation of E(y) when x = 0?
Complete A Task
This means to finish or accomplish a given work or activity usually with a specific goal in mind.
Availability Heuristic
An intellectual shortcut that depends on the readily accessible examples in someone's memory upon contemplating a certain subject, notion, technique, or judgment.
Rare Events
Events that occur infrequently or have a low probability of happening within a given time frame.
Insure Themselves
The act of individuals or entities protecting themselves against financial loss through the purchase of insurance.
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