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A local tire dealer wants to predict the number of tires sold each month. He believes that the number of tires sold is a linear function of the amount of money invested in advertising. He randomly selects 6 months of data consisting of monthly tire sales (in thousands of tires) and monthly advertising expenditures (in thousands of dollars). The simple linear regression equation is ŷ = 3 + 1x, and the sample correlation coefficient (r2) = .6364. Test to determine if there is a significant correlation between the monthly tire sales and monthly advertising expenditures. Use H0: ρ = 0 vs. HA: ρ ≠ 0 at α = .05.
Robinson-Patman Act
An American federal statute that forbids practices that hinder competition among producers, notably price discrimination.
Price Discrimination
A pricing approach in which the same provider charges different prices for products or services that are identical or very similar, depending on the market.
Reference Pricing
The practice of setting a price point for a product or service based on the cost of comparable alternatives in the market.
Original Price
The initial selling price of a product or service before any discounts or promotions are applied.
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