A Cable Television Company Has Randomly Selected a Sample of 637

question 82

Multiple Choice

A cable television company has randomly selected a sample of 637 Basic package customers for a marketing test to see which customers are more likely to upgrade to the Premium package. They monitored several predictor variables based on customer activity during the most recently billed month. Then they included a special upgrade offer for the Premium package along with their bill. The response variable Upgrade equals Yes if a customer accepted the offer to upgrade to the Premium package and equals No otherwise. Below is the confusion matrix from the k-nearest neighbors classification analysis. What is the upgrader misclassification rate for the k-nearest neighbors classification?

• A) .115
• B) .121
• C) .189
• D) .234
• E) .325

---

Definitions:

IMF

The International Monetary Fund, an international organization designed to ensure the stability of the international monetary system, facilitate international trade, promote high employment and sustainable economic growth, and reduce poverty.

Domestic Output

The total value of all goods and services produced within a country's borders in a specific time period, also known as Gross Domestic Product (GDP).

Arsenal of Democracy

A phrase used by President Franklin D. Roosevelt during World War II, describing the United States' role in supplying Allied nations with military materials.

Adam Smith

Scottish economist known as the father of modern economics, best known for his theory on free markets and the invisible hand guiding economies.