New Car Owners Were Asked to Evaluate Their Experiences in Buying

question 44

Multiple Choice

New car owners were asked to evaluate their experiences in buying a new car during the past 12 months. In the survey, the owners indicated they were most satisfied with their experiences at the following three dealers (in no particular order) : Subaru, Honda, and Buick. Assuming that each set of rankings is equally likely, what is the probability that owners ranked Subaru first?

• A) 1/3
• B) 1/6
• C) 1/2
• D) 5/6
• E) 6/6

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Definitions:

Personal Selling

A marketing approach involving direct interaction between a salesperson and a potential buyer to influence the latter's purchase decision.

Mass Production

The manufacturing of large quantities of standardized products often using assembly lines or automated technology, which can lead to economies of scale.

Product Orientation

A business approach that focuses on improving and selling a product without prioritizing customer needs or market demands.

Consumer Orientation

A business approach that prioritizes identifying and satisfying the preferences, needs, and expectations of consumers.