Recently an Advertising Company Called 200 People and Asked Them

question 96

Multiple Choice

Recently an advertising company called 200 people and asked them to identify the company that was in an ad running nationwide. The following results were obtained. What percentage of those surveyed could not correctly recall the company?

• A) 58.00
• B) 56.89
• C) 55.00
• D) 43.10
• E) 42.00

---

Definitions:

Nominal Data

Data categorized into discrete groups or categories that cannot be ordered in a meaningful way, used in statistical analysis to classify qualitative variables.

Routine Collection

The systematic and regular gathering of data or samples for analysis.

Customer Perceived Value

The customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers.

Complaint Resolution

Complaint Resolution involves the process and methods used by organizations to address, solve, and respond to customer complaints, aiming to restore customer satisfaction.