The Most Inviting and Easy-To-Read Proposals Tend to Have Which

question 44

Multiple Choice

The most inviting and easy-to-read proposals tend to have which characteristics?

• A)professional vocabulary and appropriate jargon
• B)little to no use of white space and single spacing
• C) bold headings and subheadings for each section
• D) justified (not ragged) right margins

---

Definitions:

Supplies

Materials or items used in the operation of a business or needed to provide services.

Unsought Product

Products that consumers do not actively seek out to buy, and may purchase only out of necessity or unforeseen need, such as emergency services or life insurance.

Shopping Products

Goods for which consumers will spend time and effort to compare quality, price, and perhaps style between different sellers before making a purchase.

Impulse Purchases

Unplanned buying decisions made by consumers on the spot, often triggered by emotions or the strategic placement of products.