​Matching -Four Universal Elements of Marketing That Are Often Called the the "Four's

question 53

Multiple Choice

​Matching
-four universal elements of marketing that are often called the "four's"

• A)​advertising
• B)​brand image
• C)branding
• D)​cluster analysis
• E)​competitive edge
• F)​health marketing
• G)​market
• H)​market niche
• I)​market segmentation
• J)​marketing
• K)​marketing mix
• L)​personal promotion/communication
• M)​primary data
• N)​public relations
• O)​PSA
• P)​sales promotion
• Q)​secondary data
• R)​social marketing
• S)​SWOT
• T)​target market

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Definitions:

Research Method

A systematic plan for conducting scientific inquiry to gather and analyze data.

Hypothesis

A proposed explanation for a phenomenon, made as a starting point for further investigation.

Field Research

The collection of data outside of a laboratory, library, or workplace setting, directly in the natural or real-world environment.

Experiments

Scientific procedures undertaken to make a discovery, test a hypothesis, or demonstrate a known fact.