​Matching -Any Paid Form of Non Personal Presentation and Promotion of of Ideas

question 41

Multiple Choice

​Matching
-any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor

• A)​advertising
• B)​brand image
• C)branding
• D)​cluster analysis
• E)​competitive edge
• F)​health marketing
• G)​market
• H)​market niche
• I)​market segmentation
• J)​marketing
• K)​marketing mix
• L)​personal promotion/communication
• M)​primary data
• N)​public relations
• O)​PSA
• P)​sales promotion
• Q)​secondary data
• R)​social marketing
• S)​SWOT
• T)​target market

---

Definitions:

Slope

A measurement that indicates whether the relationship between variables is positive or negative and how much of a response there is in Y (the variable on the vertical axis) when X (the variable on the horizontal axis) changes.

Capital

Financial assets or the financial value of assets, such as funds held in deposit accounts and funds obtained from special financing sources.

Labor

Labor refers to the human effort, both physical and mental, used in the production of goods and services, constituting one of the primary factors of production.

Isoquant

A curve representing all combinations of inputs that result in the production of a specific quantity of output in production theory.