Examlex
Social marketing is the same as commercial marketing.
Corporate Level
Corporate level refers to the highest layer of strategic decision-making in an organization that affects the entire company.
Functional Level
The operational level in an organization where specific, routine tasks and procedures are carried out, essential to the execution of organizational strategies.
Strategy
A plan of action or policy designed to achieve a major or overall aim.
CEO
Chief Executive Officer, the highest-ranking executive in a company, responsible for major corporate decisions and overall management.
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