Market Segmentation Separates Large Groups of Potential Clients into More

question 88

True/False

Market segmentation separates large groups of potential clients into more distinct and homogeneous subgroups.

---

Definitions:

Inputs Ratio

Measurement comparing the amount or quality of resources used to the output or results achieved, often used in productivity and efficiency analysis.

ERG Theory

A theory of human motivation that categorizes needs into three groups: Existence, Relatedness, and Growth, suggesting that individuals seek to fulfill these needs in a hierarchical order.

Existence Needs

Basic human needs for physiological and material well-being, such as food, shelter, and safety, based on Abraham Maslow's hierarchy of needs.

Perceived O/I Ratio

The perceived ratio of outputs (rewards) to inputs (efforts), often used in organizational psychology to explain motivation and job satisfaction.