A ____Is a Detailed Assessment of the Environment, Including an Evaluation

question 63

Multiple Choice

A ____is a detailed assessment of the environment, including an evaluation of the consumer, the competition, and any other factors that may affect the program or business.

• A)marketing mix
• B)situational analysis
• C) needs assessment
• D) target market

---

Definitions:

Rehearsal

A cognitive process involving the repetition of information to be remembered, enhancing memory retention.

Elaborative Rehearsal

A memory strategy that involves relating new information to something that is already known.

Short-term Memory

A cognitive function where a limited amount of information is held temporarily for use in ongoing tasks.

Displacement

In psychology, displacement is a defense mechanism that involves shifting feelings from an uncomfortable or threatening target to a more acceptable or less threatening one.