Which Type of Market Segmentation Groups Individuals Based on Criteria

question 13

Multiple Choice

Which type of market segmentation groups individuals based on criteria such as purchase frequency and occasion, benefits sought, and attitude toward product?

• A)behavioristi
• B)demographic
• C) geographical
• D) psychographic

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Definitions:

Emotion Memory

Emotion memory refers to the ability of emotional experiences to be remembered more vividly and accurately than non-emotional events, often playing a significant role in both learning and behavior.

Affect Regulation

The ability to modulate one's emotional state in order to adaptively meet the demands of environmental circumstances or achieve personal goals.

Greenberg

A significant figure in the field of psychology, known for contributions to emotion-focused therapy.

Emotion Coach

A person who guides others in understanding and managing their emotions effectively, often used in parenting, therapy, or education.