What Is an Advantage of Using Radio for Promotion

question 9

Multiple Choice

What is an advantage of using radio for promotion?

• A)low competition
• B)flexibility
• C) high attention
• D) high geographical and demo graphic selectivity

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Definitions:

Cultural Differences

Variations in customs, behaviors, and values between different societies or groups, affecting communication and interaction.

Universal Consumer Needs

Fundamental and common requirements or desires shared by consumers across different cultures and demographics, such as safety, value, and convenience.

Cultural Similarities

Aspects or elements shared between different cultures, including values, beliefs, practices, or language, which can facilitate understanding and interaction.

Transnational Firm

A multinational company that operates across borders, managing operations in more than one country through a global approach that integrates local responsiveness with global integration.