​Matching -​The Separation of Large Groups of Potential Clients into Smaller

question 92

Multiple Choice

​Matching
-​the separation of large groups of potential clients into smaller, distinct groups with similar characteristics and/or needs

• A)​advertising
• B)​brand image
• C)branding
• D)​cluster analysis
• E)​competitive edge
• F)​health marketing
• G)​market
• H)​market niche
• I)​market segmentation
• J)​marketing
• K)​marketing mix
• L)​personal promotion/communication
• M)​primary data
• N)​public relations
• O)​PSA
• P)​sales promotion
• Q)​secondary data
• R)​social marketing
• S)​SWOT
• T)​target market

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Definitions:

Stock Dividend

A payment made by a corporation to its shareholders in the form of additional stock, rather than cash.