​Matching -​The Separation of Large Groups of Potential Clients into Smaller

question 92

Multiple Choice

​Matching
-​the separation of large groups of potential clients into smaller, distinct groups with similar characteristics and/or needs

• A)​advertising
• B)​brand image
• C)branding
• D)​cluster analysis
• E)​competitive edge
• F)​health marketing
• G)​market
• H)​market niche
• I)​market segmentation
• J)​marketing
• K)​marketing mix
• L)​personal promotion/communication
• M)​primary data
• N)​public relations
• O)​PSA
• P)​sales promotion
• Q)​secondary data
• R)​social marketing
• S)​SWOT
• T)​target market

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Definitions:

Conscientiousness

A personality trait characterized by organization, dependability, and a strong sense of duty.

Agreeableness

A personality trait characterized by attributes such as trust, altruism, kindness, affection, and other prosocial behaviors.

Social Comparison

The process by which individuals evaluate their own abilities, achievements, and conditions in comparison to others.

Persuasive Arguments

Reasonings or logics presented with the intent to convince or influence others to adopt a certain belief or take specific action.