​Matching -Brief Message Used to Promote Programs, Activities, and Services of of Federal

question 93

Multiple Choice

​Matching
-brief message used to promote programs, activities, and services of federal, state, or local governments and the activities of nonprofit organizations when they are regarded as serving a community interest

• A)​advertising
• B)​brand image
• C)branding
• D)​cluster analysis
• E)​competitive edge
• F)​health marketing
• G)​market
• H)​market niche
• I)​market segmentation
• J)​marketing
• K)​marketing mix
• L)​personal promotion/communication
• M)​primary data
• N)​public relations
• O)​PSA
• P)​sales promotion
• Q)​secondary data
• R)​social marketing
• S)​SWOT
• T)​target market

Grasp the concept of group norms and how they are established.

Recognize how group size and presence of dissenting voices impact conformity.

Identify and understand various social influence techniques such as the low-ball technique and the foot-in-the-door technique.

Understand the role of ambiguity and crisis situations in informational social influence.

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Definitions:

Free Cash Flow

Free cash flow is a financial performance measure that calculates how much cash a company generates after accounting for capital expenditures necessary to maintain or expand its asset base.

Net Operating Profit After Taxes (NOPAT)

A measure of a company's operating efficiency, calculated as its operating income minus taxes, assuming no financing is used.

Total Operating Capital

The sum of all capital employed in a company’s daily operations, including inventory, accounts receivable, and fixed assets.

Tax Liability

The total amount of tax that individuals or businesses are legally obligated to pay to tax authorities.