​Matching -A Method for Changing Consumer Behavior; the Design, Implementation, and and Management

question 56

Multiple Choice

​Matching
-a method for changing consumer behavior; the design, implementation, and management of programs that seek to increase the acceptability of asocial idea or practice among a target group

• A)​advertising
• B)​brand image
• C)branding
• D)​cluster analysis
• E)​competitive edge
• F)​health marketing
• G)​market
• H)​market niche
• I)​market segmentation
• J)​marketing
• K)​marketing mix
• L)​personal promotion/communication
• M)​primary data
• N)​public relations
• O)​PSA
• P)​sales promotion
• Q)​secondary data
• R)​social marketing
• S)​SWOT
• T)​target market

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Definitions:

Key Variables

Critical or essential factors that significantly influence outcomes or results in research, studies, or projects.

Performance Measurement

The process of evaluating how effectively an organization or individual achieves its objectives and goals.

Performance Management

A systematic process by which an organization involves its employees in improving organizational effectiveness in the accomplishment of the organization's mission and goals.

Balanced Scorecard

A strategic planning and management system used by organizations to align business activities with the vision and strategy of the organization, improve internal and external communications, and monitor performance against strategic goals.