When Issuing a Press Release to the Media, It Is

question 62

Multiple Choice

When issuing a press release to the media, it is best to ____.

• A)speak 'off-the-cuff' about the issue
• B)keep the content of the release brief
• C) begin with a vague call for action
• D) require the press to do their own fact-checking

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Definitions:

Global Segments

Refers to the division of the global market into distinct groups of customers or regions with similar characteristics or needs.

Positioning

The process of establishing a distinctive place for a brand or product in the market and in the customers' minds.

Marketing Mix

The set of tactical marketing tools—Product, Price, Place, Promotion—that a company uses to produce the response it wants in the target market.

Product Attributes

The characteristics that define a product and contribute to its perceived value among consumers, such as quality, features, design, and brand reputation.