​Match the Section of a Final Evaluation Report in the Right

question 6

Multiple Choice

​Match the section of a final evaluation report in the right column with its description in the left column. Options may be used more than once.
-​The findings that are interpreted to see if the program caused the achievement of the objectives

• A)​background information
• B)​conclusions, recommendations and options
• C)​description of the evaluation
• D)​discussion of results
• E)​front cover
• F)​results
• G)​summary

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Definitions:

Newspaper Circulation

The total number of copies of a newspaper distributed in a specific period, including both paid and free copies, indicative of its reach and readership.

Reach

Refers to the total number of individuals exposed to a marketing message or advertisement.

Media Selection

The process of choosing the most efficient media for an advertising campaign, based on factors like target audience, budget, and objectives.

Campaign Objectives

The specific goals that a marketing campaign aims to achieve, such as increasing brand awareness, generating sales, or launching a new product.