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Availability Heuristic
A mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision.
Behavioural Economics
A field of study that examines how psychological, cognitive, emotional, and social factors affect economic decisions and market outcomes.
Economic Decisions
Choices made by individuals, households, or firms regarding the allocation of resources.
Cross-Cultural Variations
The differences in norms, behaviors, beliefs, and practices among cultures around the world.
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