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A scientific study in which participants self-selected involvement would likely show error due to selection bias.
Gaining Attention
The act of drawing someone's focus or interest towards something, typically at the beginning of a speech or presentation.
Building Interest
Developing or increasing someone's attention, enthusiasm, or engagement with a particular topic or activity.
Eliciting Desire
refers to the marketing or communication strategy aimed at awakening a strong want or need for a product, service, or idea in the audience.
Sales Message
A sales message is communication designed to persuade a potential buyer about the benefits of a product or service, with the goal of initiating a purchase.
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