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​Match the Definition in the Left Column with the Appropriate

question 78

Multiple Choice

​Match the definition in the left column with the appropriate term in the right column.
-​Instruments used by community nutritionists to seek behavior changes that improve nutritional status and health.


Definitions:

Prestige Suggestion

A marketing technique where a product or service is associated with high social status or exclusivity to attract customers.

Sales Presentation

A strategic, structured pitch or dialogue designed by a salesperson to highlight a product's or service's benefits and persuade a customer to make a purchase.

Proof Statements

Convincing or persuasive statements used in sales and marketing to validate the benefits or effectiveness of a product or service.

Premium Approach

An approach in which the salesperson offers a prospect something as an inducement to buy.

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