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theory states that people seek to maximize rewards and minimize costs when deciding to date and to marry.
Demand
The quantity of a product or service that consumers are willing and able to purchase at various prices over a given period of time.
Positively Sloped
A descriptive term used for a line or curve on a graph that moves upward to the right, indicating a direct relationship between two variables.
Total Surplus
The sum of consumer surplus and producer surplus, reflecting the total net benefit to society from the production and consumption of a good or service.
Equilibrium
A condition where the supply and demand in the market are equal, leading to stable prices.
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