Statistics Canada Uses Three Measures of Low Income

question 2

Multiple Choice

Statistics Canada uses three measures of low income. The first identifies families that spend at least 20 percentage points more of their after-tax income on food, clothing, and shelter than the average family of the same size. This measure is called:

• A) low income cut-off
• B) low income measure
• C) market basket measure
• D) twenty percent measure

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Definitions:

Promotional Allowances

Financial incentives provided to retailers or distributors to support the marketing and sales of a product.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.

Promotional Allowances

Financial incentives provided to retailers or distributors by manufacturers or service providers to push additional sales of a product or service.

Definition of "Place"

In marketing, the definition of "place" involves the distribution channels or locations where a product is made available to consumers.