The Degree to Which We Will Alter Our Behaviour, Attitudes

question 83

Multiple Choice

The degree to which we will alter our behaviour, attitudes, and points of view to fit into our perceived expectation of what is appropriate is called:

• A) peer pressure
• B) conformity
• C) groupthink
• D) cohesiveness

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Definitions:

Chi-Square Test

A statistical test used to determine the likelihood of observed frequencies in a categorical dataset differing by chance from expected frequencies.

Nominal and Ordinal

Pertaining to the types of data measurement scales; nominal scale categorizes data without a numerical order, while ordinal scale organizes data in a specific, ranked order.

Communication Research

The study of how people use messages to generate meanings within and across various contexts, channels, and media.

Metric

A quantitative measure for a concept or activity—for example, the impact factor in scholarly publishing as a measure of influence.