Rathayan and Gowthaman Have Both Lived in Canada Since Their

question 16

Multiple Choice

Rathayan and Gowthaman have both lived in Canada since their families emigrated from Sri Lanka three years ago. Recently, the two boys went back to visit Sri Lanka. When they returned to Canada, they kept talking about how much better things are in Canada. This is an example of:

• A) xenophobia
• B) cultural relativism
• C) xenocentrism
• D) assimilation

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Definitions:

Data Extraction

The process of retrieving relevant data from data sources for further data processing or data storage.

Ethical

Pertaining to or dealing with morals or the principles of morality; adhering to accepted standards of conduct, especially in professional practices.

Primary Data

Data collected specifically for the research problem at hand.

Marketing Research Practices

The systematic gathering, recording, and analyzing of data about issues relating to marketing products and services.