Standardized Evaluations Have All of the Following Weaknesses EXCEPT: __________________________

question 2

Multiple Choice

Standardized evaluations have all of the following weaknesses EXCEPT: __________________________.

• A) most require a fee and are expensive
• B) require more counselor and client time
• C) generally not standardized for diverse populations
• D) do not lend themselves to comparison

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Definitions:

Product

Any item or service offered for sale, capable of satisfying a customer's need or want.

Product Differentiation

A marketing process that showcases the differences between products. Differences may be real or perceived and are often used to compete in the market.

Buyer's Mind

Buyer's mind refers to the perceptions, options considered by and motivations of a consumer when making purchasing decisions.

Price Discrimination

The practice of selling the same product to different buyers at different prices based on willingness to pay, not differences in cost.