The Use of Classical Conditioning to Change Feelings (Such as Likes

question 11

Multiple Choice

The use of classical conditioning to change feelings (such as likes and dislikes) is sometimes called ___________.

• A) pavrotics
• B) emotoconversion
• C) evaluative conditioning
• D) neo-conditioning

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Definitions:

Needs And Wants

Fundamental psychological or physical requirements (needs) versus desires or aspirations (wants) that motivate consumer behavior.

Competition Intensity

The extent of rivalry among firms within a market, often influencing pricing, product development, and marketing strategies.

Segment

A distinct group of consumers within a broader market, identified by shared characteristics or needs, targeted by businesses.

Marketers

Professionals involved in creating and promoting products or services to meet consumer needs and generate profit for companies.