Which of the Following Is/are Employed to Express the Values

question 36

Multiple Choice

Which of the following is/are employed to express the values of interest groups?

• A) pressure group
• B) lobbyists
• C) executive appointees
• D) legislative assistants

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Definitions:

VALS System

Stands for Values, Attitudes, and Lifestyles system; it is a proprietary research methodology used for psychographic market segmentation and research.

VALS Typology

A classification system that segments consumers based on their values, attitudes, and lifestyles to predict behavior.

Makers

Makers are individuals or groups engaged in the creation or manufacture of goods, often emphasizing handcrafted and uniquely designed products.

VALS Typology

A psychographic segmentation tool that categorizes consumers into eight distinct types based on their values, attitudes, and lifestyles.