When Employers Were Recently Asked About Skills They Were Looking

question 22

Multiple Choice

When employers were recently asked about skills they were looking for in new employees,

• A) written and verbal communication skills were both near the top of the list.
• B) verbal communication skills ranked much higher than written communication skills.
• C) communication skills of all types ranked lower than information processing skills.
• D) written communication skills were not listed because most written tasks have become automated.

Appreciate the role of emotional and rational appeals in overcoming objections.

Know when to use direct versus indirect approaches based on anticipated audience resistance.

Understand the significance of establishing common ground and trustworthiness in persuasive messaging.

Appreciate the importance of reader benefits and how to effectively communicate them.

---

Definitions:

Instrumental Values

Basic convictions about modes of conduct and desirable end-states that act as guiding principles in one's life.

Terminal Values

End goals or desired outcomes in life that individuals strive to achieve, such as happiness, success, and prosperity.

Corporate Governance

A system of rules, practices, and processes by which a company is directed and controlled, focusing on balancing the interests of a company's stakeholders.

Chief Executive Officer

The Chief Executive Officer (CEO) is the highest-ranking executive in a company, whose primary responsibilities include making major corporate decisions, managing the overall operations and resources of a company, and acting as the main point of communication between the board of directors and corporate operations.