When You Are Making a Persuasive Argument on a Highly

question 19

Multiple Choice

When you are making a persuasive argument on a highly controversial topic, you should realistically understand that getting agreement from your audience will probably be

• A) an immediate response.
• B) an immediate purpose.
• C) a long-term goal.
• D) a short-term response.

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Definitions:

Consistency

The quality of achieving a level of performance which does not vary greatly in quality over time.

Distinctiveness

refers to the feature or quality that makes a person or thing unique or different from others.

Consensus

a general agreement among the members of a given group or community, each of whom exercises some degree of influence.

Intermittent Reinforcement

Reinforcement schedule in which a reward does not occur after each instance of a behavior or set of behaviors.