When a Toothpaste Ad Shows an Ordinary, Middle-Aged Male Using

question 35

Multiple Choice

When a toothpaste ad shows an ordinary, middle-aged male using a particular brand and claiming it is the best, the ad agency is using

• A) celebrity testimony.
• B) lay testimony.
• C) expert testimony.
• D) legal testimony.

---

Definitions:

Secondarily Liable

Responsibility or liability that kicks in when the primarily responsible party fails to fulfill their obligations.

Accommodation Party

A person who signs a negotiable instrument for the purpose of lending their reputation to someone else on the instrument, without direct benefit.

Negotiable Instrument

A written document that promises or orders the payment of a fixed amount of money, with the capability of being transferred to another party.

Presentment

The act of making a demand for the drawee to pay.