Examlex
Which of the following items should occur first in an informative presentation?
Psychographic Segmentation
A marketing strategy that divides a market into segments based on consumer personality traits, values, attitudes, interests, and lifestyles.
Behavioral Segmentation
The process of dividing a market into groups based on consumer behavior patterns, including product usage and decision-making processes.
Demographic Segmentation
This refers to the process of dividing a market into segments based on variables such as age, gender, income, occupation, education, or ethnicity to tailor marketing strategies.
Geographic Segmentation
The division of a target market into distinct geographic units, such as countries, cities, or neighborhoods, to tailor marketing strategies.
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