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Sustainable Marketing
A marketing approach that seeks to meet the needs of the present without compromising the ability of future generations, focusing on environmental, social, and ethical considerations.
Soy-Based Ink
An environmentally friendly ink made from soybeans, often used in the printing industry as a sustainable alternative to petroleum-based inks.
Fair-Trade
A trading partnership based on dialogue, transparency, and respect, aiming at greater equity in international trade by offering better trading conditions to, and securing the rights of, marginalized producers and workers.
Sustainability
The practice of meeting present needs without compromising the ability of future generations to meet their own needs, typically focusing on environmental conservation, social responsibility, and economic performance.
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