Which Item Below Is NOT Good Advice for a Useful

question 36

Multiple Choice

Which item below is NOT good advice for a useful audience analysis questionnaire?

• A) Keep your questionnaire anonymous and confidential to encourage honest responses.
• B) Ask several open-ended questions to make sure you understand the deep values of your audience.
• C) Use the questionnaire to determine identifiable groups within the audience, such as students or parents.
• D) Notice whether there are categories into which practically nobody falls (e.g., no single individuals in the audience).

Appreciate the complexity of the B2B purchasing process compared to B2C purchasing.

Grasp the basic concepts in consumer behavior for goods and services, including the consumer decision-making process.

Understand the impact of opinion leaders and reference groups on consumer behavior.

Comprehend the role of internal and external sources in the information search phase of the consumer decision process.

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Definitions:

Problem Solving

The process of identifying a problem, generating possible solutions, and implementing a solution.

Neo-Freudians

Psychologists who were influenced by and extended Freud's theories, typically focusing more on social and environmental factors.

Sigmund Freud

An Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Heuristic Value

The usefulness or significance of a procedure, principle, or formula in assisting to learn, discover, or problem-solve.