The View That CMC (Computer-Mediated Communication) Is Often More Rewarding

question 13

Multiple Choice

The view that CMC (computer-mediated communication) is often more rewarding than physically interacting with another person is known as

• A) hyperpersonal perspective.
• B) synchronous communication.
• C) uses and gratification theory.
• D) self-centered usage.

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Definitions:

Bargaining in Good Faith

The duty of parties to a negotiation to communicate honestly and seriously with the intention to reach an agreement.

Incremental Sales Revenue

Additional revenue generated from sales activity above a previously established base level.

Incremental Marketing Effort

Marketing activities that are added gradually to test their effectiveness or to build upon the existing strategy.

SWOT Analysis

A strategic planning tool used to identify and analyze the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.