Examlex
Return on total assets is the product of
Deep Structure
In linguistics, the underlying syntactic structure or meaning of a sentence, as opposed to the surface structure which is how the sentence is expressed verbally.
Surface Structure
In linguistics, the term refers to the outward form of a sentence, which can vary without altering its deep structure or meaning.
Stroop Effect
A demonstration of cognitive interference where a delay in the reaction time of a task occurs due to a mismatch between the name of a color (e.g., "red," "blue") and the color it is printed in.
Heuristics
Mental shortcuts or rules of thumb that simplify decision making, sometimes at the cost of accuracy or completeness.
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