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In their multifactor model, Chen, Roll, and Ross found
Utility Function
A formula used by economists to map the degree of happiness or satisfaction one derives from consuming quantities of goods and services.
Consumption
The action of using up goods and services to satisfy needs or desires.
Income
The financial gain received by an individual or entity, usually through employment, investments, or business operations.
Interest Rate
The percentage of principal charged by the lender for the use of its money.
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