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In a multifactor APT model, the coefficients on the macro factors are often called
Global Public Relations
The practice of managing the spread of information between an organization and the public on a global scale.
Socioeconomic
Relating to or concerned with the interaction of social and economic factors.
Halo Effect
The positive bias shown by customers toward certain products because of a favorable experience with other products made by the same manufacturer.
Favorable Experience
A positive and satisfying interaction or encounter with a product, service, or organization that meets or exceeds expectations.
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