Kanfer and Marston Found That College Students Imitated the Reinforced

question 51

Multiple Choice

Kanfer and Marston found that college students imitated the reinforced word choices of models. In their study, the observers _______.

• A) watched a video of models talking
• B) chatted with models in a bar
• C) received text messages written by models
• D) listened to models on a tape

---

Definitions:

Emotional Associations

The feelings or emotions that consumers instinctively connect with a brand, influencing their perception and decision-making.

Employee Acquisition Costs

The total expenses incurred by a company in recruiting, hiring, and onboarding new employees, including advertising, interviewing, training, and administrative costs.

Buyer Power

is the influence and negotiating capability that consumers or purchasing entities have over sellers within a market, affecting prices, terms, and product offerings.

Operations Managers

Professionals responsible for overseeing, designing, and controlling the process of production and redesigning business operations in the production of goods or services.