The Best Way for a Company to Protect Its Brand

question 10

Multiple Choice

The best way for a company to protect its brand is to

• A)hire the best public relations firm it can afford.
• B)integrate a CSR perspective throughout operations.
• C)limit its advertising budget.
• D)There is really no way a company can protect its brand.

---

Definitions:

GDP

Gross Domestic Product, a measure of the economic output of a country within a specified period of time.

Net Investment

The total amount spent by a company for purchasing new assets, after accounting for depreciation.

Gross Investment

The total amount spent on purchases of new capital and on replacing depreciated capital within an economy.

Net Investment

The sum of money used to purchase new capital assets, subtracting the depreciation from current capital assets.