The Best Way for a Company to Protect Its Brand

question 10

Multiple Choice

The best way for a company to protect its brand is to

• A)hire the best public relations firm it can afford.
• B)integrate a CSR perspective throughout operations.
• C)limit its advertising budget.
• D)There is really no way a company can protect its brand.

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Definitions:

Freud

Sigmund Freud was an Austrian neurologist known for founding psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Aristotle

An ancient Greek philosopher and polymath whose works covered a wide range of subjects, including physics, metaphysics, poetry, theater, music, logic, rhetoric, linguistics, politics, government, ethics, biology, and zoology.

Penfield

A reference to Wilder Penfield, a neurosurgeon whose mapping of the brain significantly advanced the understanding of cerebral functions.

Recognition

The cognitive process of identifying and acknowledging the presence or existence of something previously observed or experienced.