Examlex
Describe the defining features of friendships.
High-involvement
Refers to purchase decisions that carry a higher risk to buyers and therefore require more thought and research.
Reference Groups
Groups that people refer to when evaluating their own qualities, circumstances, attitudes, values, and behaviors.
Marketers
Marketers are professionals or companies involved in the promotion and selling of products or services, including advertising, market research, and strategy development.
B₂C Buying
Business-to-consumer buying; refers to the transactions and processes whereby individuals purchase products or services from businesses for personal use.
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