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You are out to lunch with some friends,and the conversation turns to the topic of sexual activity in adolescence.Your friend's opinion is that,for teenagers,"anything goes." Based on what you read in the chapter,how would you respond to your friend?
Social Technographics
A classification system that categorizes how consumers engage with social content on the internet.
Forrester Research
An American market research company that provides advice on existing and potential impact of technology, to its clients and the public.
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